25 April 2022

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XOX Ventures Into F&B Space Through Incite Foodtech Partnership

XOX Bhd (XOX) partners Incite Foodtech Sdn Bhd (IF) to open its first food and beverage (F&B) outlet in Mid Valley Megamall, Kuala Lumpur. This is the company’s first venture in the F&B space, combining its customer service outlets with digital lifestyle spaces. The lifestyle space is expected to contribute as an additional revenue stream to the company.

Previously, the company has experimented with similar lifestyle-like spaces called SPACE @ XOX in two other malls in Klang Valley. The outlets are equipped with high-speed Wi-Fi internet connection and charging ports, like a co-working space. As the movement of working from anywhere picks up steam, the attractiveness of having a comfortable working space seems appealing to students and working adults in general.

Jack Yeo, Head of Retail XOX Bhd said that hybrid working is here to stay. “We see this already happening in the western hemisphere where the next great disruption is hybrid work. As a tech company, we understand the importance of mental health and strive to achieve work-life balance.

“Remote work has created new job opportunities for some, offered more family time, and provided options for whether or when to commute. Some prefer a change of environment; hence our space caters exactly to all a working person’s needs.”

The new location is in Mid Valley Megamall, a central location with high foot traffic and connectivity to public transportation, and it is surrounded by multiple office buildings. XOX will leverage IF's top brand, Union Artisan Coffee, one of Malaysia's fastest-growing coffee chains, and will drive its subscriber network to the café with attractive promotions. This year, XOX and IF plan to open three more stores around Klang Valley.

“Both XOX Berhad and Incite Foodtech are tech companies with the similar purpose of revolutionising the industry. We're thrilled to team up to provide a fantastic experience for city dwellers,” stated Eugene Chew, Chief Operating Officer at Incite Foodtech Sdn Bhd.

A neighbourhood-concept cafe, Union Artisan Coffee promises urbanites a gratifying experience, as there is something for everyone's palette, from high-quality speciality coffees brewed in-house to pastries, croffles and cakes.

In the near future, XOX will be exploring the implement of an autonomous retail space at the outlets, allowing the collection of online purchases on its Black Market e-commerce store to be done at any vending machines it owns or digital lifestyle spaces.

The promotion running now is that, if a person signs up with XOX mobile services at the outlet, the new subscriber will receive a complimentary drink worth RM15. On Tuesdays, XOX subscribers are also able to get 2 drinks for the price of 1.

XOX Berhad
Incite Foodtech Sdn Bhd
25 April 2022


For any media enquiries, please contact:

Fabian Narcis
E-mail: [email protected]
Mobile: 012-222 8950

Zuraida Malek
E-mail: [email protected]
Mobile: 013-621 1105

About XOX Mobile

XOX MOBILE, is an innovative company that strives to provide continuous digital solutions to its consumers. XOX had won the award for the Best Telco of The Year – Best Data Package for Business Plan and Company of the Year by Mobile Business Excellence Award (MBEA) 2018. The award-winning telco has re-define the industry by innovating products in parallel to technology advancement. XOX committed to expand locally and globally catering segmented target audience as well as promoting digital lifestyle to Malaysians.

About Incite Foodtech Sdn Bhd

Incite Foodtech Sdn Bhd (Incite Foodtech) is a food-tech venture headquartered in Kuala Lumpur, Malaysia. It was formed by a group of experts from different sectors in the year 2020. The venture creates and acquires QSF (quick-serving-food) brands that satisfy customer needs and sentiment by leveraging on big data. With its unique "plug-in & scale" business model, Incite Foodtech supercharges QSF brands development in a variety of formats, including physical outlets, shared space, kiosks, and cloud kitchens. Incite Foodtech has its own engagement app called the IF Engagement App, which offers patrons a rewarding F & B experience, from ordering online for takeaway to checking their loyalty account and keeping updated with the latest happenings.

As of Q1 2022, Incite Foodtech operates in 20 locations with eight brands under its QSF brands portfolio (Union Artisan Coffee, Hope Coffee, Le Claire Patisserie, Eggdicted, Lada Merah, Wondermama, Halley and Goodbooch). The venture strives to be recognized as one of the top ten food technology companies in the world.